Hat tip to Largehearted Boy:
White Stripes singer/songwriter Jack White has been tapped by Coca-Cola to write a new song to inspire the world to buy Coke. I think this is for real. Remember, the White Stripes turned down the Gap when they offered lots of cash for an appearance in a commercial. I guess this is somewhat different, since he is writing a song for the commercial, as opposed to having them use one of their songs in it.
In related news, Steve Earle's title track from his 2004 album, The Revolution Starts...Now is being used to sell Chevy Trucks. i saw the commercial Sunday night, i think. Chevy must have realized that no one listens to Bob Seger anymore. But Chevy must be ignorant of the song's lyrics and meaning.
The White Stripes and Steve Earl are two of my fave artists, and i would never accuse them of "selling out." i would LOVE to write a song for a commercial, and i would LOVE to be able to pay off all my debts if something i composed were used in a marketing campaign.
Guess i'll get to writin'...checks to pay my bills at least.
PS: here's a video of Steve singing The Revolution Starts Now for Cindy Sheehan in Crawford, TX recently.